The Website Design Planner
Filling out this Site Planner can go a long way towards
streamlining the development of your Web site. Even
if you do not complete it, every bit of information
that you do include will be very helpful. Please print this
page, fill in as much as possible (or prepare oral
answers), and bring it to our initial consultation.
I. Background and Goals
Company or organization
A brief description of the company/organization:
Name and contact information for the person in your
company who will be working on the project:
What is the basic goal for your Web site? (e.g., branding/identity
reinforcement, information to the public, direct sales,
corporate communication, etc.)
What outcome will make this project successful? How
will you measure success?
What is your schedule?
What is the budget for this project? Is there an acceptable
budget range, depending on the level and comprehensiveness
of services provided? Please explain.
Describe any work that has been done toward designing/redesigning
a new web site.
Will the web site reinforce an existing branding or
marketing strategy? How? Do you already have a logo/business
identity that you are satisfied with?
(Choose the three elements that are most important
for this project)
__ A web strategy that fits with our existing image
__ Repurposing existing content
__ Creating a community of dedicated visitors
__ Quality execution (graphics, writing, navigation,
__ Time schedule
__ Ease of maintenance
__ Doing better than our competition on the Web
__ Ensuring that our site is accessible to disabled
__ Ensuring that our site is accessible to all browsers
__ Staying within the budget
What types of visitors do you want to attract?
Where will content come from? Will it be new, repurposed,
How often will you add new content?
What functional requirements do you believe to be
necessary? (e.g., download areas, database-driven webpages,
commerce, catalog, applications, etc.)
Have you arranged for hosting and maintenance of the
Has your domain name already been registered?
Are there databases already in place?
What is your long-term plan for the site?
If budget is a major issue, would you prefer to have
the site constructed in phases?
Indicate your general preferences in each set, keeping
in mind what most suits the character of your company
and your intended audience:
|| __ Fun
||__ Highly modern
||__ Very colorful
The Field Trip
This part of the profile is very important; fortunately,
it is also fun. The more you put into it, the more
your project will benefit. Find the three highest quality
sites (more is better) on the Web that relate to your
project in some of the following categories:
- Appeal to same target group of customers
- Colors, look-and-feel, user interface, layout
- Size of site
- Your competitors' sites
- Quality of content
- Quality of graphics
- Functionality (things sites do for people)
- Overall favorite sites (for whatever reasons)
After you've answered these questions, all that's
left to do is gather together the material that will
appear in the site:
- logo (if one already exists)
Once you're ready, please contact me
for a free estimate.