Tools

External inks to sites that help you to plan and promote your Web site. All links represent products and services that I'm personally acquainted with and happy to recommend...

For updating and editing your site after launch:

• If you want to maintain your site independently, Macromedia's Contribute 3 program makes the process as simple and effective as possible.
• For maintenance of Hebrew-language sites, Contribute's big brother, Dreamweaver MX, is the answer.
  
• Blogs (web logs) are fast becoming the hottest thing in promotion. If you already have a site, consider adding one. It's fast and easy. Good free ones to try include Blogger and WordPress. I've set up a WordPress blog so you can see it in action.

Books

101 Ways to Promote Your Web Site "Filled With proven Internet marketing tips, tools, techniques, and resources to increase your web site traffic."
The Non-Designer's Design Book "Best-selling author Robin Williams turns her attention to the basic principles of good design and typography...Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples."
Macromedia Contribute for Windows "With Contribute on your machine and Macromedia Contribute Visual QuickStart Guide at your side, even the most nontechnologically-savvy among you will be building and editing Web pages in no time-without fear of compromising site integrity or messing up programmer-perfected code."

Help for promoting your site (and business):

The following sites have both free information and subscription-based services. Their free e-mail lists are excellent.

• Easily find out how your site currently ranks on Google
• Grow Your Business, Feed Your Soul
  Is your livelihood and satisfaction limited by your inability to self-promote with ease and grace? Let Master Certified Coach Molly Gordon show you how to market your work through committed, authentic presence. Free e-zine, resources, and links www.mollygordon.com.
  
• Marketing Sherpa - Top notch advice for all things pertaining to marketing.
• Postcard Marketing Secrets - "Postcards have been an essential part of my marketing toolkit for six years, and they've brought thousands of dollars worth of business."
  
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